Here are a few best practices to keep in mind. Highlighting your customer support on your SaaS landing page can actually get your product a step ahead. Support Ukraine. Like many of the other landing pages in this post, Shopify's trial landing page for sellers keeps it simple. And that's why we've rounded up 10 of the best SaaS companies on the market in 2022. The above SaaS company examples should give you an idea of the elements you should include to make your SaaS website balanced and appealing and match your brand. What are their needs? If you are also making such unique web application this SaaS landing page template is the one for you. Moreover, it should include a compelling CTA, preferably above the fold, like Avocodes Start Free Trial button. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. Appcues: growth starts with engaged users. Without further ado, lets explore 51 SaaS landing page examples (with full page screenshots) from 51 of the biggest SaaS brands in the world. My guess is the CTA leads to a product demo, but you wouldnt know that based on the copy. (Source: HubSpot) Those are just a few reasons to use landing pages for marketing. Includes a step-by-step formula, examples, downloa. AnyClip 16. 25 SaaS Landing Page Examples Below, you'll find 25 landing page examples and how each of these SaaS businesses use landing pages to promote their services and generate leads, lead magnet downloads, and more. The goal of every landing page is to increase the number of visitors who convert on your offer by providing a hyper-relevant experience. After a recent rebranding, the website was enriched with new colors schemes, asymmetric text elements, and an engaging interface with simple animations. 11. This is the most complete guide out there. Show social proof. Maze 8. Its an excellent method to test both positions and see which one brings more conversions. The Best Landing Page WordPress Themes. SaaSLand. It briefly explains the key features and how both products can work together for the users benefit. Also read 10 Landing Page Call to Action Tactics. So, without any distractions, every visitor can see why the platform is worth their trust, what the clients say about the service, and how the support system functions. The website clearly presents the product and gets down to business right away. From customer stories to social proof, these landing pages showcase some best practices for converting visitors into leads and customers. Salesforce 18. You can display the logos of renowned brands that use your software near the CTA button to boost user trust and convince them to hit the button. Follow these tips to get more conversions that you know what to do with. Mailchimp: marketing, automation & email platform. Clear CTA button above the fold: The primary CTA buttons color successfully contrasts with the background. You can use this communication tool to send messages regardless of the size of your organization. Rakuten is a platform that enables users to get cash back for shopping from different member stores through the site. Top SaaS Landing Page Examples & Why They Convert 1. It has a modern, user-friendly, and beautifully-deigned website. You can find out more about which cookies we are using or switch them off in settings. Thats where the users will decide if your product is worth it, so a good SaaS website should be more than just appealing and memorable. Read on to learn some examples of the best SaaS website designs in 2022. The animations. Language selection option: This landing page has a language option when starting the trial. Avocode 2. You should also explain to them how your product works, its key features, and the benefits it offers. As a designer, marketer, product manager, or designer you know that its important to create a landing page that converts. Its worth noting that most of these landers were for purchase-intent keywords (bottom of funnel). For this reason, ensure that you include important information, such as links and CTAs, and place it where users can easily find it. Grammarlys website has a simple and intuitive design. It should present the company colors, and the colors should be complimentary. Sketch is the all-in-one platform for digital design. The animations, photos, and hero images look delicate, lively, and beautiful. This type of design focuses on integrations that contribute significantly to the effectiveness of different communication platforms. Canvas website invites visitors to try how the service works. With more than nine demo versions you can create landing pages for your app as well as a SaaS product or a software. Pricing. Also read: Ecommerce Landing Page Examples. Get Free Access to The Framework That's Helped Dozens of B2B SaaS Businesses Scale MRR at Record-Breaking Speeds. Top SaaS Landing Page Examples & Why They Convert, average conversion rate of a landing page, 12 Best Landing Page Statistics You Should Know, Best Customer Feedback Tools for Websites. The CTA button is big and colored to contrast with the dark background. Flawless! Let's wrap up this collection of the best SaaS websites with Nauto an AI-powered driver behavior monitoring platform. Finally, a sticky header menu streamlines navigation providing constant access to the most important links. The websites design is simple and direct. Its a low-code platform for building collaborative apps. Landing pages allow you to create a seamless path for visitors who are interested in buying your product. Instead of sending Google ad traffic to your homepage, where you talk about dozens of use cases, you could build a custom landing page just to highlight the goal management features and benefits of your software. Highlighted customer support: Users typically want to know they can quickly reach out to you for help. Feb 1, 2022 5 min read. Kajabi is a platform with multiple tools to grow your business, from sales and marketing to products and analytics. For this purpose, all pages are connected logically and intuitively, ensuring a simple user journey. It's optimized for all popular browsers as well. Lets look at the 25 best SaaS website examples of 2022 in more detail. The homepage has tagline statements and well-written text that conveys the services offered and its key features. The software has a drag-and-drop designer to help you create customized and responsive pages without writing a single line of code. Conversion boosters: Right below the hero description, Popuspmart draws attention to conversion-focused details such as Free and paid plans, Setup in minutes, and No credit card requirement.. The fewer words, the better. Overall, you should know that the absolute best landing pages have conversion rates of about 10%, so that's . The Whimsical website looks intuitive and fresh. Additionally, it offers a simple sign-up form that users can fill out to start using the service. This page lists the best landing pages that we could find. This means that every time you visit this website you will need to enable or disable cookies again. Their tool enhances efficiency and team relationships for businesses of all sizes. Multiple CTAs help you test the best position and catch the visitors eye in every scroll. Office 365 is a suite of productivity tools encompassing Microsoft Word, Excel, PowerPoint and many others. Halo Lab delivered a unique and original design that makes my company stand out from the competition they didnt provide a template-based design or something trendy. Rover 2. What we love: Value prop (SurveySparrow helps you boost your Promoters, retain your Passives & entice your Detractors''). Simple builder right inside the landing page: Similar to WeTranser's way of letting customers freely experience the service right on the landing page, Popupsmart implements a simple popup builder right into the page. The SaaSland is designed to give the developers 100% flexibility in designing, editing, adding, and deleting the WordPress theme-based website. Designers generally prefer straightforwardness in terms of formatting. The template can easily be edited. HelloSign is an online e-signature platform acquired by Dropbox. After you've answered those questions, you can create an effective SaaS landing page that both inform potential customers and encourages them to convert into leads, contacts, or even customers. According to Yalantis.com, factors like cost efficiency, availability of timely updates, and easy maintenance have contributed to this growth. Fun illustrations & animations: WeTransfer uses different and creative illustrations for its pages, and its landing page is no different. It doesnt contain much text but replaces it with visual content that briefly explains the products features and benefits, which is necessary for a successful SaaS website. Monday.com is a work management platform that makes it easy for teams to manage projects collaboratively, as well as ad campaigns and more. You can easily tell what this company is about simply by seeing the logo, photos, and animations on its main page. For example, pretend you work for Asana and want to increase the number of free trials from people who are interested in goal management software. Design and build visually stunning landing pages with EngageBay's easy-to-use landing page builder. AirTable 5. Editor's top picks - landing page statistics. Landing page. Swipe Pages 4. In this article, we'll go over some of the best practices to follow for your B2B SaaS Landing Pages in 2022. Example 1: Boomtown Boomtown landing page hero banner screenshot Include personalized CTAs (Calls-To-Action) to improve conversions up to 202% 65% of the top landing pages include the business name in their title tag 36% of the top landing pages include customer testimonials, and 11% of them include reviews. Ethant Hunt - Personal HTML One-Page Template First up is the Ethant Hunt template. Moreover, it is easy to identify CTA buttons like shop now.. Statistics indicate that 89% of consumers choose a brand with excellent user experience over its competitor. The landing page is primarily focused on introducing the key features and revealing their effectiveness. Slack Slack is a messaging and collaboration platform that caters to organizations of all sizes. Users can directly use the software with the simple builder for free. It should also pass a clear message and help your target customers understand your services value. The Ultimate Guide to Designing User-Friendly Data Tables, UX Flow Complete Guide to User Flow in UX Design. NeilB4TheKing Sep 2020 Screenshot: Rating: 4.88 stars Sales: 1,005 Price: $59 Last Updated: 31 March 2022 Download Sassico Live Demo Saasland Theme MultiPurpose WordPress Theme for Saas Startup Download Saasland Live Demo The hero images and illustrations are playful and fun, making the page unique and memorable. So thats exactly what were going to do in this article. Typeform is a SaaS specialized in creating forms, surveys, and quizzes. Sprout Social is a social media management solution that provides many features for building and implementing an efficient marketing strategy. The sooner you implement SEO best practices, the better. Asana 2. SaaS solution providers should also include customer feedback on their websites. As more and more SaaS brands adopt landing pages as part of their performance marketing strategy, were still a long way from the type of conversion gold youd expect from some of the worlds most recognized marketing departments. At the same time, this model addresses many common issues a business faces when building an on-premises solution. The visitors can ask questions via a chatbot as soon as they visit. Having distinctive and appealing call-to-action buttons on your SaaS website is advisable. Landingi 6. Instructive & short product feature videos: Just like Avocode does, you can describe your highlighted product features and promote them with short videos next to the feature subtitles. Maze is a rapid testing platform designed for product and marketing teams to test design projects based on Adobe XD, Figma, Sketch, InVision, or Marvel. The website is clean, neat, and consistent. These design features have enabled slack to attract about 10 million active users. Pull-away form: The format of this landing page works in a pull-away form, meaning the elements slide off once you start scrolling. By creating custom Landing Pages for each of your target keywords, you can ensure that your visitors are arriving at pages that are relevant to their search terms. 10. Many of the landing pages listed are PPC landing pages which means they are pay per click advertising landing pages. SaaS (Software-as-a-Service) is one of the fastest-growing public cloud services. Whimsical is a service enabling efficient collaboration tools for working with docs, flowcharts, wireframes, mind maps, and projects. In almost every step of the funnel, it's best to personalize the experience as much as possible. Brand B" or "Brand B vs. Loom is a video messaging tool that enables users to automate many workflow processes by recording screen and cam videos. Hubspot Landing Page Builder The best landing page builder is, in my opinion, Hubspot. Offer Validity: 25th November to 28th December 2022. Sprout is a SaaS app landing page template based on Bootstrap 4 and HTML 5. Table of Contents 1. Airtable's SaaS landing page is a great example of how to use visuals to convey your message. We Won #1 Best Place To Work By Glassdoor 2022 , What is a Landing Page? The nine demos that come with Starto have enough templates and pre-built content to help you get your website up and running in no time at all. The only thing the customers need to use a SaaS application is an Internet connection and access to a browser. What Youll Learn: There are a gazillion different types of landing pages that all serve a unique purpose. Best landing page creators of 2023 By Desire Athow last updated October 05, 2022 Use the best landing page creators to create your own 1-page website in minutes (Image credit:. 1. More than 2,500,000 items from the world's largest marketplace for Landing Page Templates, Themes & Design Assets. Hidden social proofAct-on does provide client logos and award badges from G2, but the logos are at the bottom of the page (literally last section), and the G2 badges are hidden below a terrifying embedded form. In contrast to most brands in our list, this landing page uses a real human photograph in the hero section. This all-in-one tool can build your business for long-term success. Integration options: Integration options are given with sliding platform logos. 1. The websites landing page gives users a clear idea of the product offered and how it works. Taskade 3. A well-optimized landing page can not only boost your conversions but also will leave a lasting impression on your leads. We give you the best practices to help you convert more visitors to customers. Sofbox is a very sleek SaaS website template that also suits software landing pages and WebApp creations. The website is simple to use, with a clear call to action. Bonus: landing page builders like Unbounce, LeadPages, and WebFlow make landing page creation and split testing easier and quicker than ever. Effectively introduce the product or service and explain how it works. Sliding integration options: Near the bottom of the page, an automatic slider showcases all the integration options logos with an arrow for each to direct users to relevant pages. At the same time, it engages the visitors with simple and bright illustrations. Also, a video explainer shows how the app works and how it can address the customers needs. SaaS landing page examples. Browse 900+ landing page screenshots. So what did we learn after reviewing 51 SaaS landing page examples from 51 of the biggest SaaS brands in the world? However, each SaaS website, no matter what kind of product or service it promotes, has a clear focus on several core goals: Here are a few key SaaS website best practices to adhere to. It works on Bulma Framework. Here are 32 beautifully designed landing page examples doing just that. Well, here is another example of a straightforward and powerful message delivered to the visitors. This way, you can analyze the paid traffic while maintaining the lower cost-per-click. If you disable this cookie, we will not be able to save your preferences. Athletic Greens 15. They use the same-concept pinball animations throughout the page in a stunning way. 13. It enables users to build and customize their websites based on their business needs. Learn about each type and see the best examples that youll want to copy ASAP. Start increasing conversions and your ROAS in 2022 by implementing these best practices on your landing pages. Winc 3. Explore 2.5 Million Digital Assets including 1,000+ Landing Page Templates. Visual editor is easy to use and great selection of templates. Slack A. Headquarters: Redmond, Washington, United States. Definition, Examples, And Best Practices. So how do you optimize your landing page for maximum impact? But what makes a landing page effective? Discover the best 720 landing page examples created by top-class SaaS companies, and get ideas and inspiration for your next design project. Figmas website was built based on a flexible, consistent design system. However, the strategic bolding of the preposition the is on point to emphasize their competitiveness. If you have a SaaS or DTC product, show. It can isolate the visitor from distracting elements like navigation bars or associated links. 1. Social proof with client brand logos: Many popular brands such as Medium and Netflix use Airtable, and this landing page showcases their logos to build trust. (Source: HubSpot) Creating a landing page can cost anywhere from $75 to $3000. 1. Got an idea for creating a SaaS website for your business? CTAs with icons: If your software is available as apps or extensions on multiple browsers and operating systems, you can hit all birds with one stone by using icon CTAs as in the image below. But very few examples actually made a truly compelling offer. Slacks website focuses on integrations that play a vital role in communication platforms effectiveness. Offer: Demo, proposal, free trial pretty much every SaaS business makes the same CTA. To achieve this, you should create an intuitive and easy-to-perceive interface that will allow the end-users to access vital information without straining. It is clean, balanced, and straightforward. So every element, from the famous elephant on the logo to the serif typeface and pure green color, effectively serves the main purpose: focus on what matters most for the users. Today, grammarly has about 30 milion active users, thanks to its user-friendly design. WooCommerce is the world's most popular open-source eCommerce solution. Its an amazing tactic to highlight your products multi-language option. To the point: Both the headline and description explain the product offer and the problem it solves. Theres nothing that may distract from the core products value on the main page. Bulkit - Unique SaaS & Software Company Landing Page Templates For the people who want to try something new and unique other than Bootstrap, you can try this template. Kajabi 12. Read on to learn some examples of the best SaaS website designs in 2022. Typeform is a website for creating forms, surveys, and quizzes. The displayed playlists are based on your countrys top songs and artists, making the experience more personalized. Attract users with an appealing, clear, and intuitive web page. Instead, it offers more freedom and openness, which is natural for an entertainment giant with a vast audience around the globe. It also has a convenient menu, an intuitive interface, and a clear CTA button. It has a user-friendly and modern website with a gradient background, convenient interface, and appealing visuals that help understand how the application works. Not creating them at all Competitor Comparison Page Examples: Example #1: Gusto Example #2: Podia MRR Not Growing Fast Enough? These include: Your competitiveness in the SaaS industry depends on your ability to retain visitors to your website and ensure that their navigation journey is seamless. Short videos explaining product features: Just like most SaaS products in our list Monday.com uses short videos to explain product capabilities, features, and interface. Moreover, Sprout is packed with a refreshing and minimal design, working ajax contact form, SaaS files, and many more. Best Saas deals at amazing discounts for Blackfriday and Cyber-Monday 2022 on Vadoo with huge . According to Gartner, in 2022, the SaaS market size is expected to reach more than $145 million, compared to almost $103 million in 2020. Using this service, the customers can automate many workflow aspects and collect data. Mailchimp is an email marketing platform that provides tools for numerous business needs. Good to Know: The average conversion rate of a landing page falls around 2.35%. Additionally, the page uses the customers and employees real portraits, making it look more personalized and closer to the audience. . February 1, 2022 | 6. With the simple layout and well-optimized design, this template gives a seamless performance across all devices. Microsoft. What Youll Learn: Get a read on whats working and what isnt with these landing page optimization strategies. As you see, SaaS websites normally consist of a few key components that are necessary to engage the users and hold their attention. So many B2B landing pages have the exact same CTA buttons. It also attracts more users with appealing web pages. And it does the job well, with appealing examples, promising CTA, and an understandable explanation of how it all works. Accordingly, its main page should do its best to communicate the products convenience and efficiency for personal use rather than a business. The location of social proof is more important than youd think. 46% of landing pages contain more than one offer, but including more than one offer can decrease conversion rates by 266%. Leadpages 5. In particular, it includes products for sales, customer support, experience, and more. (By short, we literally mean seconds.). It is designed to help marketing teams receive automated recommendations about affiliate partners, trends, and campaign ideas. It has various features, such as collaboration tools, plagiarism detection, text editing, thesaurus, punctuation check, project management, and grammar check. But it's the visual that makes this page stand out. We're going to take a look at the best websites so far in 2022 to give you the head start you need in having a website just as good as theirs. In most cases, those landing pages are used for Google Ads campaigns or Facebook Ads campings. Intercom is a messaging platform providing powerful tools for communication with customers. The colors, fonts, and animations are memorable and look extremely fresh. Make the H1 count. Understand the basics of web design and how to create a layout that is both visually appealing and easy to navigate, Use clear, concise text to explain what your company does and what visitors can expect from your website, Make sure your call-to-action buttons are easy to find and stand out against the background color, Test different versions of your landing page to see which one performs the best, Keep track of user engagement rates and conversion rates so you can continue to improve your landing page design, Test different headlines to see which one performs the best, Try out different colors and designs for your landing page, Experiment with different types of content (text, images, videos), Split test your forms to see which one converts the most visitors into leads, A/B test your CTA buttons to see which one gets the most clicks, Use heat mapping tools to track user behavior on your landing pages.

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