Tweet employees: 263. Here are the other companies that made the top 10 along with their 2018 US research revenue and y-o-y growth: Information Resources, Inc (IRI, #5): $800.0 million (+9%) Ipsos (#6): $583.0 (+2.5%) Westat (#7): $570.0 million (+3.4%) The NPD Group (#9): $312.7 million (+8.1%) GfK (#10): $310.0 (+3.3%) New Arrivals and the Fastest Risers Plerdy. We help our clients monetize these new $25 trillion revenue streams entering the global B2B economy. In that time, they have become an integral part of our research team.. SMG is a technology-enabled research firm with a global footprintevaluating more than 150 million surveys annually, in 50 languages across 125 countries. What are some good research company names? It was founded 29 years ago, in 1993. Its included in the S&P 500 as a token of its success. Specialists provide the necessary information to give the customer knowledge for well-being. Theyre spread across 90 different countries and employ 16,530 people in total. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForcetechnology platform and Eyes:Onmobile app. supports HTML5 A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. Through its customer as a service approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth. Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. OzTAM; Roy Morgan Research; Belgium. Each month, the company: Market Forces multi-locationsolutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Now, its making about 2.11 billion in revenue a year, as of 2019, and serves a variety of industries with its data and tools. This list includes the most famous market research companies in the industry, so if you're thinking of working in the market research industry you might want to look to these company names for jobs. The firm also builds custom panels for B2B markets. Market research typically isn't inexpensive. By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. J.D. It helps you define your buyer personas, target market, and understand the viability of your business by answering questions like Who are they? employees: 400. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering. Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts. The organization allows senior researchers to work with clients on a day-to-day basis. Its clear that they want to get the research right and that means understanding the clients goals., Director, Strategy Rent.com, an eBay company. SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. The companys task is to carefully study the business to delve into its heart and identify weak characteristics against pro-market research. Westats offerings are mostly centered around conducting studies and creating unique, functional survey designs for each of its clients. The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. This business philosophy has resulted in 99% of revenue coming from repeat clients. Take business to the next level with higher profitability and more customers. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. You use this data to refine your business. Founded: 19902019 U.S. revenue: $140 millionPercent change from 2018: 2.2%2019 non-U.S. revenue: $53 millionPercent from outside U.S.: 27.5%2019 worldwide revenue: $193 millionU.S. Nielsen (1970) https://www.nielsen.com/about-us/about/#:~:text=Nielsen%20is%20a%20global%20leader,trusted%20intelligence%20that%20fuels%20action. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans attitudes and experiences with the law. 10 Leading Market Research Firms Bastion db5 Bastion db5 is a consumer insight and strategy consultancy based in Los Angeles. Optimization, Customer & Employee As of 2020, they use data analytics and AI technology to provide a special forecasting and recommendation platform just one of their innovations in the field of market research. employees: 744. Abacus Data. Fast Explore. The worlds top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. Education programs for supporting teachers, conducting evaluations and providing technical assistance. Specialized niche aside, IQVIA has found its success because of its enormous collection of healthcare information. Although those categories are all high-paying niches, even more important for Westats success is its focus on survey design. Founded: 19792019 U.S. revenue: $12.9 millionPercent change from 2018: -3%2019 non-U.S. revenue: Percent from outside U.S.: 2019 worldwide revenue: $12.9 millionU.S. The firm does not review, judge or test products and services for its syndicated studies. Experts offer market research for different fields of activity so that customers get more data about the need for their products. But in terms of revenue, Nielsen still reigns supreme as the largest market research company. In this industry, we scratch that curiosity itch with market research. Market research can be divided into many different categories. It brought in 1.2 billion in revenue during 2019, doubling the earnings of Westat. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. Asian companies spend their resources more rationally, so you should not expect excessive wages for this labor there. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form. Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems. It was founded just 8 years ago in 2016, but that isnt the whole story; it was actually formed in a merger. The company is a one-stop, custom consultancy that tailors its approach to solve clients biggest challenges. Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. Founded: 19832019 U.S. revenue: $21.7 millionPercent change from 2018: -1.4%2019 non-U.S. revenue: $3.6 millionPercent from outside U.S.: 14.2%2019 worldwide revenue: $25.3 millionU.S. BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. Some of the largest market research companies have cemented their positions over decades, but others have managed to rake in billions of dollars in revenue, despite only cropping up in the past few years. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. The market is driven by factors such as the rising preference for minimally invasive surgeries . Market research is all about understanding your consumer base better, and that is an essential step to creating a customer-centric business. employees: 181. Clients are Paralect, Flow X.O., and others. Market research is the process of gathering information about your potential customers. Think beyond products and services to drive business revenue. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us. Marketing research encompasses a range of activities aimed at gathering information and data to help your company better understand its target market. The group of experts does not just analyze; it is a different set of actions and proposals to simplify, standardize, and automate any field of activity. Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. The companies with their hands on that precious, plentiful data are bound to be important! Hosts more than 1 million user logins on its KnowledgeForce reportingplatform. The Head office is in Winston-Salem, NC. Although Information Resources, Inc. isnt quite at the top, it certainly stands out from the crowd. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesnt, when to leverage new technology and methods, and when traditional approaches are best. Following these five steps on how to do market research will allow your business to grow to new heights by being able to reach your customers more strategically: Define your buyer personas and target market Engage with your audience Determine the best methods to meet their needs Research your primary competitors Draw conclusions from your findings The main office is in London; the founder is Steve James-Royle. National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Group uses various strategies to provide the company with accentuated information about the benefits of its product and peoples reactions to it. Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers. In addition to domestic research, Research America performs International Market Research. Poweris a global leader in consumer insights, advisory services and data and analytics. SE/ASI strives to help clients mitigate risk and maximize the potential for success. GfKs industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Expand solutions through the integration of new technologies and behavioral approaches. Dynata offers a variety of advertising, insights, and information products. Qualitative is the opposite, and describes qualities more than strict numeric values. Engines extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences. The companys conceptwas conceived by Wilhelm Vershofen and is now managed by six specialists. Expand capabilities with customized strategies and operations. The worlds largest public relations agencies partner with Wakefield because we know how to turn surveys into stories. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. More qualified and certified specialists gain approximately $93,030 per year. Top-tier media cite our research daily because of our reputation for quality, credible research insights. Opportunities of such market research companies are aimed at servicing corporate and medium-sized business clients in diversified fields of activity. But here, we do not consider their professionalism level, the scope of activities, the company rate, and other points. KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. NPD syndicated services include retail tracking, distributor tracking and consumer tracking. Nielsen Global Media, as the name implies, helps media/advertising companies. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. Nudge initiatives to facilitate behavioral change, create new consumer habits and drive category growth. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-makingidentity, emotion, social and functionalproviding an in-depth look at more than 80 global brands. What is the most popular market research? How much access you get depends on what youre willing to pay, of course. Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. employees: 870. For one thing, every company has a market to reach. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. Founded: 19662019 U.S. revenue: $339.5 millionPercent change from 2018: 8.6%2019 non-U.S. revenue: $104.5 millionPercent from outside U.S.: 23.5%2019 worldwide revenue: $444 millionU.S. Then, select the services of professional organizations that will pick data and grab business to a booming level. Gongos is a consultative agency that places customers at the heart of business strategy. The audience creates the image of the products importance, so you should mislay interplay with people. Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns. Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. 5.2%. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Abacus Data; Lger Marketing; Print Measurement Bureau; China. Grounding recent experiences with a clients brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises. In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. Wakefield offers quantitative and qualitative research, thought leadership and PR polling surveys, multi-variable communications testing, and product development and design studies. Fieldwork Network is your true, one-call link to qualitative and quantitative project management across the globe - a single contact that means time-saving convenience, simplicity, seamless continuity and exceptional value. Required fields are marked *. And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals. So, with all this in mind, lets explore the 10 largest market research companies in the world, ranked by revenue. marketing strategy. Buffalo Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. [CDATA[ In addition, the agency conducts a quantitative and qualitative investigation. Although GfK is a whopping 88 years old, its far from outdated or archaic. employees: 253. But at the moment, it is managed by David Rothstein. This is a list of marketing research firms. Kantars new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance. FMGs work for its clients wins industry and federal awards. Businesses must always look for new paths to sprout. CSP Market Research has established a robust, Market Research Technologically advanced Research and Development centre located in Pune India. SMGs omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help themmove forward with clarity, confidence and purpose. How many of them are there? Thats far less interesting than the new English name that theyve taken on, though. A large portion of the work performed by most market research firms is commissioned by specific companies for particular purposes. Develop the perfect product and take it to market. employees: 5,311. Welcome to Research America! ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. The companys experts offer integrated marketing, web portal rehabilitation, multi-channel firm integration, and more. The founder is Duncan Buchanan; the agency is headquartered in Kew, Australia. Research, Consumer / Shopper The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Attitudes & Usage, Segmentation Algorithms & employees: 10,300. The founder of this full-service market intelligence firm is Lacy Bellomy. Newtown Square Market Research Process #1 - Defining The Problem #2 - Deciding An Approach #3 - Preparing A Research Design #4 - Collecting Data #5 - Analyzing Data #6 - Drafting Reports Examples Example #1 Example #2 Types of Market Research #1 - Primary Research #2 - Secondary Research Frequently Asked Questions (FAQs) Recommended Articles Key Takeaways As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. Language. Founded: 19752019 U.S. revenue: $97.1 millionPercent change from 2018: -3.4%2019 non-U.S. revenue: $5.5 millionPercent from outside U.S.: 5.4%2019 worldwide revenue: $102.6 millionU.S. SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. The company is extremely research-focused, which includes both quantitative and qualitative work on both a large and small scale. Collects, processes and analyzes millions of employee and customer experience surveys. Our marketing intelligence division leverages secondary insights to inform strategic decision-making for leading companies worldwide. YouGov works with some of the worlds most recognized brands. IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. employees: 375. Fellowship, novelty, and consumer trust create a bond between your business and customers. CSP Market Research founded in 2018 with the aim to connect business with having domain expertise to provide a 360-degree . Founded: 19832019 U.S. revenue: $233.7 millionPercent change from 2018: 32.9%2019 non-U.S. revenue: $65 millionPercent from outside U.S.: 21.8%2019 worldwide revenue: $298.7 millionU.S. Analyzing, reporting and presenting findings. Analytics will up the price by $10-$20K. Engine is a new kind of data-driven marketing solutions company. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. All of our work is customized to fit your company's needs and your industry's specific challenges. Second is Belgium with 3.771 market research companies (13%). Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. Many market research companies end up being generalists, especially at the top of the food chain. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Number of Jobs. Experts for over 20 years have involved customers in the middle of business. Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research. ComScore offers several solutions to help advertisers maximize cross-platform marketing effectivenessbe it measuring brand impact, viewability or ad and audience delivery validationas well as power cross-platform advertising for better targeting and stronger advertising ROI. Mapping, Message Evaluation Reports can be searched by company name or by world region. Hanovers research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. Founded: 19832019 U.S. revenue: $95 millionPercent change from 2018: 11.8%2019 non-U.S. revenue: $130 millionPercent from outside U.S.: 57.8%2019 worldwide revenue: $225 millionU.S. Founded: 19232019 U.S. revenue: $3,875 millionPercent change from 2018: 1.6%2019 non-U.S. revenue: $2,623 millionPercent from outside U.S.: 40.4%2019 worldwide revenue: $6,498 millionU.S. Nielsen is the largest market research company in the United States, but its also the largest worldwide. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. What makes Kantar truly stand out is its quality. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Thats what market research tools are for. Facebook groups: How to use Facebook for market research. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. 03. Initiative. employees: 233. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives. Founded: 20102019 U.S. revenue: $33 millionPercent change from 2018: 10%2019 non-U.S. revenue: $1.9 millionPercent from outside U.S.: 5.4%2019 worldwide revenue: $34.9 millionU.S. In 2019, YouGov panelists completed more than 25 million surveys. Nielsen Global Media provides companies with metrics, consulting, and lots of data. Clients are Bayer, Pfizer, Shell, and others. With Nielsen Global Connects set of guiding truths, businesses have the tools to create new opportunities. Many years of attempts, innovative approaches, and strategies will show your other product appearance so that it is the only one person needs. Type your industry into Facebook search and you're bound to find a variety of related groups. Escalent is a human behavior and analytics firm specializing in industries facing disruption. Companies most often hire such workers to investigate the market in the following directions: In addition to definite education, such professionals also receive certification to show themselves as competent experts. Clients include Tesco, Procter & Gamble, Coca-Cola, Macys and PepsiCo. The companys cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry. Overall, Westat is doing incredibly well in an industry, and economy, that rarely uses the employee ownership model. Developing a longitudinal profile of customers healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. September 26, 2022 / September 26, 2022 by Miriel Parmar.

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